Isuzu Trucks celebrate 50 years of operation in Australia

The remarkable factor of the 50 years is that 33 of them have been consecutive market leadership in sales.

 

Isuzu Australia Limited director and chief operating officer, Andrew Harbison, said Isuzu was introduced to Australia by General Motors Holden (GMH) in 1972.

 

 Isuzu trucks were initially marketed as ‘Bedford by Isuzu’, which helped appeal to an audience unfamiliar with the brand.

 

The Bedford-badged trucks, built buyer confidence and were the nucleus of the Isuzu brand.

 

The ‘Bedford’ name was dropped just three years later, as Isuzu’s proven performance and reliability saw the product gain widespread market acceptance.

 

In 2005, General Motors sold its share in the company (founded in 1989) so that the Australian company became 100% owned by Isuzu.

 

Mr Harbison said: ‘We’re extremely proud of our past, the achievements, the industry firsts and our mantle as a trusted road transport solutions provider for Australian businesses’.

‘Similarly, we’re acutely aware of what awaits us as an industry leader. Change is well and truly upon us, and we’re continually working to assemble the best and brightest in the business.

‘We’ve bolstered our capabilities in a number of areas, principally under the overarching banners of ‘Strategy and Innovation’.’ he added.